Use this free lesson to understand personal branding and what it means to have an online persona, especially with a job search.
What do I want to do with my life? How do I want others to see me? What makes me unique? Personal branding is the process of determining who you are, what you want to accomplish, and how you want to market yourself to others.
In this module, you'll learn the basics of developing your own personal brand, both online and offline. We'll also talk about how to maintain your brand over time and provide additional resources to help create your own personal brand.
The idea of personal branding has become increasingly popular among job seekers and professionals over the past several years. But what exactly is personal branding? Simply put, branding is how you present yourself to others. Everyone already has their own brand identity: the qualities that make them different and unique. The process of personal branding gives you an opportunity to discover, strengthen, and market those qualities.
To learn more about the basic concepts behind personal branding, check out The Brand Called You by career expert Tom Peters.
While you might believe branding is reserved for celebrities and corporations, the truth is that anyone can benefit from creating their own brand. Whether you're searching for a new job or looking to advance in your current career, personal branding can help you communicate more effectively and stand out in a crowded marketplace. As you work to determine who you are and what you want, you'll learn how to present yourself with greater confidence and clarity.
Most importantly, developing a personal brand allows you to control how you are perceived by others. Whether you're interacting with someone online or in person, a strong personal brand will help you make a memorable and positive impression.