Before producing publications in Publisher 2010 you should know what you'll do with it once it's finished. Learn your options here.
Depending on the purpose of your publication, you may decide to publish it electronically and distribute it online. Publisher offers two ways to do this. You can either:
Although Publisher promotes the HTML option as useful, it is almost always better to convert your publication into a PDF. This is because the PDF option is better at presenting your publication the way you designed it. Publications saved as HTML can lose some of their formatting and may not include custom fonts and images.
However, PDFs aren't perfect either. Depending on the type of publication you're working with, the PDF version may not be easy to browse and read. For example, while you technically can convert a brochure to a PDF, the panels will not be lined up as they would be in a printed and folded version. If you're not sure whether or not your publication is suitable for delivery as a PDF, publish a test copy early in the design process.A brochure saved as a PDF