Introduction to Blogs

In this intro to blogs lesson, learn all about what a blog is, who blogs, and why you should blog if you're interested in it.

Why blog?

As you saw in the infographic on the last page, most bloggers consider blogging a hobby. It can be a fairly time-consuming hobby, as many bloggers spend several hours each week writing blog posts, replying to comments, and more. So why do they do it?

For their State of the Blogosphere 2011 Report, the people behind Technorati.com conducted a survey of more than 4,000 bloggers. Here are some of the most common responses bloggers gave when asked why they blog:

No matter what their main reason for blogging is, most bloggers have at least one thing in common: They're passionate enough about a topic to write about it over and over again, usually for free. If there's a subject you care deeply about, you might enjoy blogging about it. When you have your own blog, you have unlimited space and freedom to express your opinions and discuss the things you care about with others.

Blogging for money

Another reason some people blog is to earn money. People earn money from their blogs by hosting advertisements, selling products, or publishing their blog posts in the form of a book or printed articles.

The media often reports on bloggers who have done this successfully, turning their blogs into careers and even a book and movie deals. While it's fine to try to earn money from blogging, you should be aware that these success stories are very rare.

You may see advertisements for services that promise to help you make your blog profitable with little effort. However, making money this way is not as easy as it may seem. Many bloggers write for years without ever earning a cent from their blogs. Keep this in mind as you begin blogging.