Writing and Promoting Your Blog

After you've decided your topic, learn about blog writing and promoting your blog so it gets noticed.

Improving your blog's readability

The most essential step you can take to get more people to read your blog is to improve your writing. The best blogs feature writing that is engaging, distinctive, and easy to follow—in short, writing that is entertaining and highly readable.

Having a well-written readable blog doesn't require that each post be a masterpiece—it just means you should think before you post. There are a few simple things anyone can do to improve their blog writing, regardless of their skill level or past experience as a writer.

Keep posts fairly short

As a general rule, your blog posts should be fairly short—definitely under 1,000 words, though under 500 is even better. This doesn't mean that long posts are necessarily bad posts. After all, sometimes you need more space to tell a story or argue a point. Still, you shouldn't make your posts longer than they have to be.

If you find yourself writing a long post, take a moment to examine what you're writing and see if there's anything that you can cut. Not only will this help you make your posts shorter and easier to read, it can help you polish your writing by removing parts that don't add anything to your overall message.

Another way to cut the length of a post is to break it up into multiple posts. Writing a series of posts can be a good way to tell a complex story or address a topic at length.

Use paragraphs and images to break up text

Dividing your text into many paragraphs is one way to make your posts easier to read and follow. Readers who are put off or intimidated by a screen full of text are more likely to read posts when you use paragraph breaks. Adding images to your posts is another way to make them more appealing.

Consider using a conversational tone

Using a casual, conversational writing style can be a easy way to let your personality shine through. Casual writing isn't just for personal or funny blogs; blogs on serious subjects can be written in this tone, too.

Whatever style you use for your blog, make sure it's consistent. Your writing style includes things like your vocabulary, the type of humor you include, and typical sentence length. If these things change drastically from post to post, your readers may be confused.

Proofread and edit your posts

Sloppy writing and obvious errors can undermine your credibility and distract readers from what you have to say. Before you publish any post, you should check it for spelling and grammar errors. All blog services include a spell check feature. You should use it every time you post.

You should also reread posts before you publish them. Once you've finished writing a post, take a break, then return to it later with fresh eyes. When you reread a post, check your writing to make sure it's clear and enjoyable to read.