Personal Branding 101

Use this free lesson to understand personal branding and what it means to have an online persona, especially with a job search.

Building your brand

As employers start to rely on social media and online resources for screening and recruiting potential candidates, it's especially important for your brand to have a strong online presence. But there's still more to your brand than how you market yourself online. As you work to develop your online brand, you should also be thinking about how you can promote your brand when meeting people directly. Below are some ways to monitor and build your personal brand.